I developed a new visual guideline booklet for The Leukemia & Lymphoma Society where none had existed and incorporated the new branding across a wide array of marketing materials including brochures, booklets, reports, event graphics, ads, email blasts and more. I established typographic styles and hierarchy, a color palette of primary and secondary colors and styles for imagery. The pages in this collection show some of the work that I designed and produced with the new branding.
